From Passion to Patience: A New, Web-Based Model for Becoming a Successful Author, Part III


There was once a cartoon showing one writer saying confidently to another: “I’ve got all the pages numbered. Now all I have to do is fill in the rest.” That’s where craft comes in.

Apart from reading, writing has four essential elements:

1. Research–finding the information you need to write your book.

2. A workstyle–choosing the time, place, and tools that enable you to produce your best work. Ray Bradbury summarized the art of writing in two verbs: throw up and clean up. You have to decide whether it’s more effective for you to outline your book or go ahead and write your manuscript, and then massage it until it’s ready.

3. Writing–a combination of art and craft, poetry and carpentry, vision and revision. Mario Puzo, the author of The Godfather, said, “The art of writing is rewriting.” There’s a cartoon showing two mice sitting on a writer’s desk in the middle of the night reading his manuscript, and one is saying: “We’d do him a big favor if we ate chapter four.” If you don’t want rodents criticizing your work, be your own editor. Keep revising your work until it’s 100%, as well conceived and crafted as you can make it.

4. Sharing–the great ballet dancer Nijinsky once said: “I merely leap and pause.” After you take your creative leaps, it’s time to pause and get feedback on your work. It’s been said that if at first you don’t succeed, skydiving is not for you, but writing is a forgiving craft. Only your last draft counts. You can’t get your writing right by yourself, but you don’t have to.


There are more ways to test-market your book than ever. Test-marketing your book gives you the chance to prove it works and to get testimonials.

A Platform

Your platform is your continuing visibility with book buyers, online and off, on your subject or the kind of book you’re writing. Building your platform by test-marketing your book enables you to maximize the value of your book before you sell it, which is the only way to get the best editor, publisher, and deal for your book.


There’s a New Yorker cartoon showing two disreputable guys sitting a bar talking, and one is saying: “I tried victimless crime, but I’m a people person.” If you want to be a successful author, you have to be a people person. Writing is a solitary profession, but it’s the only part of the process you have to do alone. Create communities of fans, writers, and other publishing professionals to help you with your writing, promotion, using technology, and getting reviews and cover quotes.

In the next post on “From Passion to Patience” are promotion and contentpreneuring.

The 9th San Francisco Writers Conference / A Celebration of Craft, Commerce & Community / February 16-20, 2012 / / [email protected] / 415-673-0939 / / @SFWC / / 1029 Jones St. / San Francisco, CA 94109 / San Francisco Writers University / Where Writers Meet and You Learn / Laurie McLean, Dean / free classes / / [email protected] / @SFWritersU